Tag Archive for Email

Evaluating AMPScript in a Triggered Send

ExactTarget has a very robust Triggered Send functionality available to its users. It allows users to simply trigger a static email, pass in dynamic fields to the email, or pass in the entire HTML content block. Taking things further some users wish to send in the entire HTML content block with ExactTargets dynamic scripting included. Now, this poses an immediate…

Email ROI Calculator

Emails Sent Deliverability Rate Emails Delivered Open Rate Opens Click Through Rate Clicks Conversion Rate Conversions Conversion Value Revenue

Design Checklist for Compatibility Across Email Clients

When creating email templates many people just dive right in and start coding some beautiful CSS driven layouts. I will admit I was one of them. However, the world of email template design is actually a nasty and dark world. It’s filled with the mundane, the over bearing, and the old school. If one isn’t careful it is easy to…