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Back Talk
This application uses Twitter to create a live capture similar to SMS at a concert. Users tweet to a user and a message is returned to them via Twitter. It is a great tool for marketing, especially bands, festivals, and other large events where marketing to large audiences is necessary, but without a complicated system.
OpenWater
OpenWater is a powerful sentiment analysis tool for monitoring the Twitter stream. It uses powerful mathematical algorithms to determine whether Tweets are positive or negative. The statistics generated are presented in an easy to use dashboard for the user. This is the perfect tool for marketers wishing to get feedback about their products or for public relations wanting to track public response.
